Bezel Sauvignon Blanc is now pouring nationwide! Join our list for first access to what’s next.

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Drawing on our 50+ years of experience at Cakebread Cellars, we craft Central Coast wines as complex and charismatic as the people who share them. Who says your everyday glass can’t be extraordinary, too?

Bezel: Behind the Name

In jewelry making, a bezel is the grooved setting that secures a gem or watchface in place. The name speaks to the craftsmanship behind every bottle of Bezel wine – the skill, precision and experience we’ve honed through 50 years of winemaking at Cakebread, and brought to the Central Coast.

One-of-a-Kind Wine Crafted from California’s Central Coast

Our winemaking mission is simple, though the resulting wines complex: Seek the best grapes from the West Coast’s finest vineyards and let that region’s personality shine through in each wine.

3 bottles of Bezel wines leaning against a large rock on the beach

Since 1973, our family has made wine in Napa Valley at Cakebread Cellars in Rutherford, California. But with Bezel, we’re breaking out of Napa to find the hidden gems of California wine country in the Central Coast.

Dynamic Wine Needs a Dynamic Label

Black & white photography by winery founder Jack Cakebread

The photos capture California’s majestic landscapes and symbolize the foundation Jack laid with the family’s Napa Valley winery in 1973

Vibrant Central Coast vineyard scenery

The colorful vineyard vignettes celebrate Paso and SLO Coast’s unique terroir and the resulting fresh, fruit-forward wines

Gold Bezel Ring

This artistic symbol speaks to our Bezel brand name and the craftmanship we pour into each bottle we blend